True North Advisors  ·  Fractional Sales Leadership

Where I can move
your revenue north.

A practical map of fractional sales leadership — what I do, where I focus, and how to know if we're aligned. Built for SaaS, Software, CX, and AI technology companies navigating complex enterprise sales.

CoverageEnterprise GTM Strategy
Technology · SaaS / CX / AI
EngagementFractional · Advisory · Project
Experience25+ Years
Software, SaaS, CX, AI
ApproachOutcome-Driven
Engagement Focus
Highest Impact — where most engagements begin
Full Engagement Scope — included in most engagements
On-Demand Advisory — scoped separately
Packaged Engagements
Built for where you actually are.

Engagements are designed to stand alone. Many clients extend or transition to a retainer — we'll know by month two.

GTM Foundation
GTM Foundation
3 Months
Best For
Founder-led companies building their first real sales motion.

You are their first real sales leader — construction, not optimization.

Phase Breakdown
Mo. 1
ICP definition, revenue audit, segmentation
Mo. 2
Sales process deployment, pipeline engine, messaging framework
Mo. 3
Live deal coaching, forecast rhythm, hiring criteria + handoff docs
Cadence
Weekly 90-min pipeline review  ·  Biweekly strategic session  ·  Async Slack / email
Flagship Engagement
Revenue Transformation
Revenue Transformation
6 Months
Best For
$5–20M companies with an underperforming sales team or a sales leader promoted beyond their capability.

Elevate the function, leave with a stronger team — or clarity on exactly who to hire.

Phase Breakdown
Mo. 1–3
Audit, build, activate — same Foundation phases, same rigor
Mo. 4
Full team coaching cadence, performance frameworks, onboarding ramp
Mo. 5
Channel/partner route-to-market, account expansion playbook, QBR framework
Mo. 6
CRM and tech stack locked in, documented playbooks, leadership dashboard, permanent hire plan
Cadence
Weekly rhythm  ·  Monthly board-ready metrics package
Interim CRO
Interim CRO
3-Month Minimum  ·  Flexible Duration
15–20 hrs / week commitment
Best For
Companies in transition — CRO departed, search underway, or heading into a fundraise.

Full CRO seat coverage now. This is coverage, not transformation — a different product entirely.

Scope
Tier 1+2
All Tier 1 and Tier 2 navigator capabilities, fully active
Board
Board and investor-ready reporting, on cadence
Team
Full team ownership and leadership continuity during transition
Availability
Structured handoff on conclusion  ·  Fits search timelines
How We Engage

Three levels of engagement.

Tier 1 — Fastest Time to Impact
Highest Impact
  • Revenue Strategy & Sales Planning
  • Segmentation, Coverage & Territory
  • Sales Process & Methodology
  • Pipeline Development & Routes to Market
  • Buyer Insight & Enterprise Experience
  • Sales Tech & Vendor Evaluation
Tier 2 — Full Engagement Scope
Included in Most Engagements
  • Account Retention & Growth
  • Sales Analytics & Operations
  • Enablement & AI Tools
  • Sales Hiring & Interview Design
  • Sales Coaching & Performance
Tier 3 — On-Demand Advisory
As Needed
  • Onboarding Frameworks
  • Compensation Plan Design*
  • Marketing Alignment*
  • Board Presentation Support*

* Scoped separately — we'll connect you with the right specialist and make sure the right questions get asked.

"Most fractional leaders bring a methodology. I bring 25+ years of Go-to-Market experience in software, SaaS, CX, and AI."
Nick Brezonik  ·  True North Advisors  ·  Minneapolis, MN

Find Your True North.

Let's talk about where your revenue motion is stuck — and map a path forward.

Start a Conversation
Email
nick@true-north-advisors-llc.com
LinkedIn
Connect with Nick Brezonik